Healthy Aging:What Can You Control?
There is quite a lot of debate at
the moment on how each of us chooses to age, in other words what you can and
can’t control.
Not too long ago, a focus group, comprising
women, was briefed to test an anti-aging product. Surprisingly the respondents
were so divided on the subject of anti-aging. The company’s objective was to
modify the description of a new shampoo that would leave hair shinier, bouncier
and thicker. Specifically the company was interested in getting response on
whether the product should be promoted ‘anti-aging.’
The dissimilarity in respondents’
views on the word anti-aging stunned the researchers. The group was equally
divided between those who unreservedly embraced any ‘anti-aging’ product, and
those who countered the idea.
One half of the group doubted if
there is anyone who doesn’t want to look younger, even though they often fail
to admit it. The other half of the group believed you can look good at any age,
and discarded the pressure to look ‘young’, which is perceived as a trick by
companies to make them feel bad about themselves so they can sell their ‘anti-aging’
products and make money.
Factually, it’s an uncomfortable
time for this social discourse. People are getting to their 60’s, and with a
healthy lifestyle many people will live to reach their 80’s. The average life
expectancy for women is sliding more into 70’s or more. As more people are
living into the 70’s and 80’s, there’s a sudden challenge about what this means
and how we as individuals want to handle it. And of course very forward looking
companies have been cashing in on our insecurities by trying to persuade us
that looking our best is solely about looking young as much as possible.
For instance, I am interested in
looking and, more importantly, feeling my best. I have been campaigning for the
‘feel good, look great’ lifestyle for fifteen years. It’s no rocket science: If
you feel good – which a healthy lifestyle gives - it radiates outside and you
look better. What is an issue, though, is the question of what it means to look
good at 45 or 55 or 65? Is it a smooth brow? Sexy clothes? Radiant skin? Shiny hair? Infectious personality?
Good posture? Beautiful smile? Or even laugh lines?
Getting older and the ultimate
extension of that process - death – is always pushed to the back burner, and
not something we want to think about. It’s much easier to look in the mirror
and think nothing is changing, which is often a delusion my shortsightedness
nicely enables, until I put on my glasses and see that those laugh lines are
getting deeper. I used to cringe, but not anymore because they actually add
character to my face. However, perhaps
what we really need to help us along the way is a broader range of what ‘old’
looks like. I think just being yourself may actually do the trick, possibly with
some anti-aging products to enhance your natural beauty if you so choose.
I may actually be alone in this
thinking considering the massive mad rush to drink from the fountain of youth,
and remain young forever. I won’t be surprised if by the time my young adult
son starts to worry about looking old, the cosmetic/pharmaceutical companies
would have been able to figure out how to check the visible signs of aging
without the use of drastic and disfiguring surgical techniques. It’s also very
likely that by then, there will be pills which you just swallow to give you
instant dewy skin. That reminds me of what I read recently that some females
now take oral pills to bleach their skin from the inside. Caution is the key
word here. If there are no after effects now, sooner or later, you’ll see them.
But for those of us aging in this anti-aging era, perhaps we should just simply
celebrate that we are all around for another day.
So if you belong to the group who
is becoming obsessed with looking young at all costs: cosmetic surgery, flamboyant
jewellery, clothing and make-up style that make you look as if you’re trying
too hard to be young, it’s time to relax. Mind you, there is nothing wrong in
looking young, or feeling youthful, but feeling youthful and young is a thing
of the mind and a bit of attitude. No amount of cosmetic surgery, make up,
bleaching pills, can give you these attributes if you’re not in the right frame
of mind and with the right attitude.
Photo Credit: Creative Commons.
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